About BRS


Our efforts at BRS are focused on providing high-value products and solutions as well as valuable information that makes reefing fun and easy. We are committed to helping fellow hobbyists achieve the best possible success with their own tanks. This is why we invest our time and effort into producing BRStv, staffing our customer care team with knowledgeable hobbyists and only stocking products and brands that we as aquarists use and trust.

While our roots are firmly planted in the saltwater and reef aquarium space, we have grown into so much more. Fresh.bulkreefsupply.com is our freshwater aquarium supplies division that caters to a much broader range of hobbyists. Business.apetlife.com is our wholesale branch that was created to better serve local fish stores and related businesses that are such a pivotal part of the aquarium hobby experience. 

Who we are

We are a group of passionate, ambitious, and fun-loving people who are committed not only to growth and success but also having a really great time while we're at it. On any given day, a walk through our office will show you a reef tank or freshwater aquarium on nearly every desk, lively collaboration, and likely a few science experiments happening in the back.

Where we came from

Based in Minnesota, Bulk Reef Supply was started in 2007 by two friends, Ryan Batcheller and Andrew Duneman, who were seeking a unique entrepreneurial opportunity. Ryan, a reef hobbyist, was tired of adding numerous foods to his tank to properly feed his corals. Through trial and research, he created a well-balanced, affordable and easy solution. BRS Reef Chili Coral Food provided reefers with one food source to keep all the corals and fish healthy and colorful. More quality products were added like high purity BRS Aquarium Additives and Filtration Media as well as our Reverse Osmosis/Deionization water filtration systems. We found our passion for reefing in an e-commerce platform and haven't looked back.

Aperture Pet and Life

Our mission is to enrich lives through thriving ecosystems. Learn more about Aperture Pet and Life at www.apetlife.com

Our core values

At BRS, our core values are more than just words on a dusty plaque. We live these core values, and make sure they are ingrained in everything we do here. If you share these values, head over to our careers page!

Customer Success is our Success.

Customer satisfaction is our #1 priority. We think like our customers and passionately deliver on the respect, quality, and service that they deserve and expect.

Constantly Evolving.

We are agents of change looking to make improvements and challenge assumptions. We explore opportunities and challenge the status quo.

Create the Culture.

We support and treat everyone with respect and honesty. We celebrate diversity. We take pride in our team. We treat our company as our own.

Win or Learn as a Team.

We thrive together. We learn from each other. Asking for help is a strength. Collaboration is in our DNA. We are equal parts humility and ambition.

Always Accountable.

We say what we mean and we do what we say. We own our successes and our failures and we learn from our honest mistakes. We take pride in our work and we know that every job matters.