My Cart (0 items)

About Us

  • Company Info
  • Core Values
  • Careers
  • Bulk Reef Supply wants to be the go-to resource for saltwater aquarium supplies and expertise. We stock only the brands and products we, as aquarists, use and trust. If a product does not meet our strict standards, we create it – Reverse Osmosis/Deionization Systems, Aquarium Supplements like Calcium Chloride, Alkalinity and Magnesium, ROX 0.8 Carbon and more.

    Based in Minnesota, Bulk Reef Supply was started in 2007 by two friends, Ryan Batcheller and Andrew Duneman, who were seeking a unique entrepreneurial opportunity. Ryan, a reef hobbyist, was tired of adding numerous foods to his tank to properly feed his corals. Through trial and research, he created a well-balanced, affordable and easy solution. BRS Reef Chili Coral Food provided reefers with ONE food source to keep all the corals and fish healthy and colorful. More quality products were added like high purity BRS Aquarium Additives and Filtration Media as well as our Reverse Osmosis/Deionization water filtration systems. We found our passion for reefing in an e-commerce platform and haven't looked back. Today, we still believe in selling quality products at affordable prices. We want to make it easy to set up a saltwater aquarium through the products we stock and the expertise you receive from our customer service representatives.




    • #1370 Fastest growing privately held company in the nation
    • #20 Minneapolis Metro Area


    • #997 Fastest growing privately held company in the nation
    • #61 Top 100 Consumer Products & Services Companies
    • #18 Top 100 Minnesota Companies
    • #16 Minneapolis Metro Area


    • #614 Fastest growing privately held company in the nation
    • #28 Top 100 Retail Companies
    • #9 Top 100 Minnesota Companies


    • #258 Fastest growing privately help company in the nation
    • Minneapolis St Paul Business Journal


    • #6 in Minneapolis/St. Paul Business Journal Fast 50


    • #2 in Minneapolis/St. Paul Business Journal Fast 50

    Serves the customer above all else.

    True recognition that the customer is the real reason we are all here. The ability to place the customer's needs above all else, especially when difficult.

    Driven to improve and takes initiative.

    The drive to constantly improve what you are doing and the initiative to take it on personally. When presented with an issue, you say "this is how my team or I can help."

    Motivated by a job well done.

    Finds motivation from doing a job well, not because of the reward but because you simply cannot settle for anything less.

    Good natured and open minded.

    Respectful to each other as well as open minded about each other's differences.

    Humbly confident.

    Ability to show confidence in yourself and your work, yet humble when receiving accurate and healthy criticism. Humble enough to set aside personal desires and buy in for the benefit of the team.

    Bulk Reef Supply - Fun, Fast-paced, Growing

    We are always looking for key talent that fits our culture to help make us the best reefing site in the world. The world of e-commerce continues to evolve and grow and this presents an amazing opportunity for our employees to learn, but also to challenge and improve our company with the knowledge and expertise they bring. With over 40 employees, we have created a hard-working, fast-paced, fun environment where what you do each day matters and has a real impact. All of the employees here wear many hats and enjoy the daily interaction.

    If you are interested in joining Bulk Reef Supply, please send cover letter, resume and salary requirements to

    Human Resources Manager

    We are seeking a results-oriented, hands-on HR leader and business partner to manage the HR function. As part of a small, growing, entrepreneurial organization, the HR Manager will be responsible for identifying the HR initiatives to support growth and provide HR support. This is a stand-alone position so this individual needs to be able to both identify opportunities and then execute on them.

    Job Responsibilities and Duties:

    • Payroll, Compensation and Benefits administration
    • Employee Relations – able to coach and counsel at all levels of the organization
    • Reinforcing and promoting Company Culture and Core Values across all HR processes
    • Recruitment and Retention
    • Performance Management
    • Training, Coaching, and Employee Development
    • Organizational Design and Workforce Planning
    • Compliance
    • Orientation and Onboarding
    • Policy and Handbook administration – creating, updating and implementing procedures and policies
    • Worker Compensation and OSHA administration

    Education and Experience:

    • Minimum of 5 years in a HR Generalist or Manager role with broad exposure to multiple HR disciplines including organization development, compensation, teambuilding, employee relations, diversity, performance management, recruitment, compliance and employment law
    • Bachelor's degree in a related field or equivalent experience

    Required Skills and Abilities

    • Strong interpersonal, written and oral communication skills, especially the ability to write employee facing communications, policies and procedures
    • Strong working knowledge of best practices and employment law
    • Demonstrated business and financial acumen
    • Ability to take initiative and identify and anticipate HR needs, make recommendations, create a plan and implement the plan
    • Self-directed and motivated to succeed in a small to mid-sized entrepreneurial company
    • Strict attention to detail to ensure compliance in payroll, benefit, worker compensation, and employee relations documentation requirements

    E-Commerce Catalog and Content Specialist

    We are seeking a self-motivated and self-directed E-Commerce Catalog and Content Management Specialist to manage our online product and image catalog. 

    Job Responsibilities and Duties

    • Catalog and Pricing – update product pricing and monitor competitor pricing
    • Content Development
      • Assist with all copywriting for the website
      • Coordinate content development strategies and production with SEO objectives
      • Coordinate content A/B testing to improve user experience and conversion rates
      • Database Management/Maintenance
        • New Product Processes and Existing Product Updates
          • Update website content for new products
          • Maintain existing content management system (CMS) for new product addition, website edits and promotions and general updates
          • Marketing Content and Catalog Activity Execution
            • Assist with product forecasting and other aspects of the marketing calendar
            • Coordinates special website projects
            • Execute content and catalog related calendar activities
      • Manage/Maintain product database to include collecting information from manufacturer or vendor regarding products
      • Maintain photo database and source relevant images
      • Assist in product imagery updates and enhancements

    Education and Experience

    • Minimum 1-2 years related experience in content writing, catalog and content database management
    • Experience with Magento or other E-commerce software
    • Experience with MS Office

    Required Skills and Abilities

    • Knowledge of SEO, paid search and A/B testing principles
    • Excellent typing, proofreading and editing skills with a keen eye for detail, especially as it relates to website content
    • Possess a strong sense of self-motivation and thrive in a self-directed, fast paced, entrepreneurial environment. Ability to adapt quickly as company grows and position or departmental needs change.
    • Planning, organizing and managing projects to meet deadlines and ability to concentrate on fine detail with interruptions.

    Aquarium Customer Service Specialist

    What job could be better than this, taking care of our awesome customers with your equally awesome passion and knowledge of salt water aquariums? You’ll assistance customers on the phone, on-line via email, and through live chats.
    Here's a snap shot of the main things you'll get to do:

      • Place orders and general customer support - you get to talk about aquariums all day to help customers with ordering, providing advice on what to order or how to use products and other questions related to aquariums or reef systems.
      • Returns and credits - sometimes it happens...customers have to return an order, you can help with that.
      • Continued development and self-education in the aquarium industry and general customer service - no problem here, you do this anyway, right?
      • Assists with development and ongoing support of the BRS Learning Center - this is why you need to keep your knowledge fresh and current.

    Here's the experience we're looking for:

        • At least 1 year of hands on experience with saltwater aquariums and reef systems - you need to have active tanks and a have a general understanding of what's going on in them.
        • Demonstrated understanding of water elements and their function within the reef system - let's face's all about water quality, right?
        • Demonstrated working knowledge of equipment utilized in the saltwater aquarium industry - there will be a test!
        • At least 1 year of telephone customer service, retail or other service experience and strong customer service orientation and commitment to company core values - it's all about customers, they are why we exist.
        • Thrive in a self-directed/motivated entrepreneurial environment - keep yourself on track and be confident enough to ask for help when you need it.

    If you think this sounds like a great position for you and you have the skills and requirements to go with your passion for aquariums, Apply Today! A full job description is available, just ask.

    Picking & Shipping Specialist

    This position is responsible for fulfilling customer orders and preparing orders for shipping in a timely and accurate manner.  This is a full-time position.  The schedule is Monday through Friday, 9:00 a.m. to 5:00 p.m. 

    Job Responsibilities and Duties

    • Select products by SKU and descriptions using a handheld scanner
    • Add notes and manage order status in ERP systems (SAGE, Fishbowl Inventory and Shipworks) 
    • Use basic math skills to count, measure, weigh or otherwise verify information and products selected against customers’ orders or other records related to orders. 
    • Prepare items for shipping by inspecting for damage, cleaning, and bagging parts if necessary
    • Pack orders in a safe, neat and professional manner
    • Use order fulfillment software to print shipping labels and affix to customer packaging
    • Sort packages according to destination and shipping carrier or customer pick up and stack pallets or shelves accordingly. Wraps final pallet/shipping boxes with pallet wrap material to ensure safe shipping standards.

    Education and Experience

    • One (1) year of order fulfillment, shipping, manufacturing, warehouse or other relevant experience preferred
    • High school diploma or equivalent experience

    Ability and Physical Requirements

    • Demonstrated ability to use hand dollies, motorized lift systems or pallet jacks
    • Use hand dollies and other motorized lifting equipment or pallet jacks
    • Use hand tools necessary for processing orders
    • Climb a ladder, reach above the head, bend, stoop, move to different areas of the warehouse
    • Stand on feet for long periods of time or entire shift