Joe Caparatta: 20yrs of Fish Guy in NYC and What I Learned | MACNA 2018

October 25th, 2018
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Joe Caparatta aka “Joe Fish”, has been passionately invested in aquarium keeping both as a hobby and primary source of income since the age of 12. He currently owns and operates Manhattan Aquariums in NYC, Unique Corals and Triton Distribution West in California as well as MarcoRocks along with Marc Tetreault in Florida. He has resided in LA since 2012 and is married with 2 young boys.

“Having spent 18 years building a high end service company and retail brand in NYC, I have been very deep down the rabbit hole of the rich and famous and have truly seen it all. I vividly remember struggling to wheel a 300 gallon tank down 7th ave in front of Penn Station at rush hour to the frustrating stares of hundreds of commuters trying to avoid me, setting up a 5000 gallon marine display with only a 12 hour window for NBC’s The Today Show, installing a 6’ tall Discus tank for the season finale of ABC’s Extreme Home Makeover and watching the Giants game in a box seat alongside Tracy Morgan as his invited friend and “fish guy”.

Although fairly new to the speaking circuit and a first time speaker at Macna, Joe is looking forward to sharing his thoughts, stories and advice on how to not only build a successful retail aquarium service and store, but how to do it from 3000 miles away.




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