Joe Caparatta: 20yrs of Fish Guy in NYC and What I Learned | MACNA 2018
“Having spent 18 years building a high end service company and retail brand in NYC, I have been very deep down the rabbit hole of the rich and famous and have truly seen it all. I vividly remember struggling to wheel a 300 gallon tank down 7th ave in front of Penn Station at rush hour to the frustrating stares of hundreds of commuters trying to avoid me, setting up a 5000 gallon marine display with only a 12 hour window for NBC’s The Today Show, installing a 6’ tall Discus tank for the season finale of ABC’s Extreme Home Makeover and watching the Giants game in a box seat alongside Tracy Morgan as his invited friend and “fish guy”.
Although fairly new to the speaking circuit and a first time speaker at Macna, Joe is looking forward to sharing his thoughts, stories and advice on how to not only build a successful retail aquarium service and store, but how to do it from 3000 miles away.
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